Collecting, protecting and commercialising data

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In this webinar we bring together an esteemed panel of speakers from the Birmingham 2022 Commonwealth Games to explore how the delivery of a large scale international sporting event has:

* Used technology in innovative ways to enhance spectator experience
* Utilised the collection of data to help shape and maximise commercial revenue
* Overcome issues on data collection and storage as a result of working with so many different stakeholders/third parties
* Built and developed a global fan base whilst complying with data protection regulation.
* Collected data safely from merchandising partners.
* Converted IP rights into commercial opportunities
* Maximised website conversion rates via digital channels.

Our panel for this event includes
Louise Dodds, Head of Events, Birmingham 2022 Commonwealth Games;
Sarah Griffiths, Commonwealth Games Federation, Digital Delivery Programme Manager and
Alex Balzaretti, Commonwealth Games Federation, Partnerships Strategy and Projects Senior Manager.