Description
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Consumers are increasingly taking ownership of their own health, creating opportunities for brands, retailers, and health providers to engage in new and different ways. But attracting consumers’ attention and influencing their purchasing decisions requires a deep understanding of evolving attitudes, behaviours, and buying habits.
Lisa Hooker, Leader of Industry for Consumer Markets at PwC UK, joins retail expert Kien Tan and futurist Tamar Kasriel to explore how brands can disrupt the growing consumer health market, and the impact of new technologies on consumer behaviours.
Learn more at:
https://www.pwc.co.uk/industries/retail-consumer/consumer-reconsidered/healthcare.html
