Behind the curtain – an A Z of arts marketing

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This webinar provides a fast-paced A-Z insight into marketing in the arts and cultural sector, looking at the complex relationship between art and audiences, and understanding some of the key issues and challenges. The arts can create experiences that enrich our lives and transform our wellbeing.

Arts organisations need to balance artistic, financial and social objectives, whilst retaining, growing and diversifying their audiences. But how much do arts organisations actually know about their audiences, and how do they measure the quality of their artistic work?

Speaker: Matt Carwardine-Palmer, Arts Marketing Consultant.