In this episode of our Crowe Corner series, Partner and Head of Manufacturing, Johnathan Dudley, is joined by Debbie Newbould, Managing Director at Flume.
As part of the ‘art of thrival’ campaign, Johnathan and Debbie focus on dealing with customers and brand in the retail sector, and explore the reasons behind the recent plans for redundancies and store closures at Wilko.
Chapters
Introduction
Welcome
Wilko
Knowing your brand identity
How to let customers know what you stand for
Calculating sustainable competitive advantage
The importance of ‘light buyers’
Digital vs. physical retail
Brand growth and loyal customers
Next steps with market research
Client example
Outro
For more information on how Crowe can help retail businesses, click here: https://www.crowe.com/uk/industries/retail
