CMO Panel: Investing in tech and skills

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The CMO 50 report by the Chartered Institute of Marketing explores the views of 50 of the UK’s leading marketers from business, the third sector and the agency world. It uncovers how confident CMOs and marketing directors feel about the future and the big issues that are keeping them up at night.

Joining the panel are Christoph Woermann, CMO of Deutsche Bank AG; Ruth Rowan, CMO of Avanade; Paul Bolt, CMO of Microsoft UK and Rikke Wichmann Bruun, Managing Director of MRM (part of McCann) to discuss the key findings of the report:
• How COVID-19 has accelerated digital transformation
• What marketers must do to keep up with technology innovation
• How marketers are bridging the digital skills gap to succeed in a post-Covid world