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One feature of fast-growth companies is how much they care what clients think about them. It can be a real driving force of growth and profit!
But it’s about more than just being interested. Super successful companies are systematic in gathering and processing this crucial information.
A Voice of the Customer system, done right, has the following benefits:
1. Proof of your commitment to quality that stands out as a unique feature to prospects
2. Constant feedback on your service telling you where to strengthen your offering
3. Inspiration for how to make your offering better than the competition
4. Occasionally, it will unlock additional work, even though you don’t ask for it.