Explore the transformative impact of generative AI in the retail industry, and how different generations are adopting this technology.
Brands must strategize to include generative AI not only in their back-end processes but equally importantly in their customer facing processes – product recommendations, product discovery, and even virtual shopping and store displays.
Knowing your customer, meeting them where they are, and delivering personalization improves the customer experience and ultimately sale conversion and customer loyalty. #cpg #retail