Insights – your secret weapon to success

Join us as we focus on social media and where to get the data to demonstrate if your campaign is providing a good return on investment or needs a rethink.

A report by Sprout Social, surveying more than 750 leaders in social media marketing, revealed that “90% of leaders agree their company’s success will depend on how effectively it can use social media data and insights to inform business strategy.”

During the session, you’ll learn where to find the data, how to interpret it, what to focus on to support your audience, and how to drive engagement/sales through cleverly worded, positioned, and branded content.

Speaker: Ishbel Macleod, Head of Research and Insights at We Are Hydrogen