Have you ever wondered if your Scotch whisky really has been distilled on the bonnie, bonnie banks of Loch Lomond? Or now the sun is shining, perhaps you want to ensure your picnic is decorated with the finest Melton Mowbray pies but only if you can guarantee their tasty provenance?
If you enjoy deliciously authentic British cuisine, or perhaps you are a grower of delicious Welsh leeks worried about pretenders to your throne, then you will love learning about the legislation that protects the geographical names of food, drink and agricultural products: geographical indicators (GI) schemes.
A passionate supporter of British produce, renowned broadcaster Michael Portillo invited Jason Chester (Associate and leader of our Food & Drink team in Scotland) to share his thoughts on how best to protect our food and drink. The lively discussion covered the importance of using of geographical indicators as part of your protection strategy, the difference between European and UK legislation and some of the best ways to promote British food & drink products and the stories that define them.
