In this episode of the Just Covered podcast, Hazel and Wayne meet Senior Financial Consultant, James Hindley from Embrace Financial. During the conversation, James reflects on a lifetime selling protection and critical illness cover – including how he harnessed his skills, knowledge and adept understanding of the industry. He also discusses his entry point into financial services starting in sales, what’s changed over the years and the continued power of storytelling, compassion and empathy in offering meaningful, holistic advice to customers.