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While we may struggle to articulate what the metaverse is, we all recognise it is here to stay and adopting the words of Satya Nadella, “it’s not only transforming how we see the world but how we participate in it – from the factory floor to the meeting room.”
The tried and tested ways of protecting brands may not deliver results in these new digital worlds.
To understand the challenges and how brand protection strategies are impacted, read our latest Bandwidth articles: https://cms.law/en/gbr/publication/digital-assets/business-in-a-digital-world/brand
