The importance of placemaking in the future of retail

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Liverpool ONE is one of Europe’s leading retail and entertainment destinations, set in the heart of Liverpool. Consumer needs have accelerated the move online and reinforced the recognition that Liverpool ONE has to provide more than simply great shops, restaurants and leisure offers. Liverpool ONE has established itself as a place for people to socialise and be entertained; a place where they feel connected and belong.

As consumer confidence returns, the strategy is delivering; visitor numbers are approaching pre-pandemic levels and spend is already ahead. Donna Howitt, Liverpool ONE’s Place Strategy Director, will make the case that retail is now about shared experiences rather than consuming products.