The Right Way to Measure Mid-to-End Funnel Performance in B2B

Mid-to-end funnel measurement is all about evaluating how well your brand does at bringing your target audience closer to the actual buying decision.

Without a healthy middle funnel, your brand will find it difficult to convert prospective buyers from simply being aware of your brand to considering and ultimately choosing your brand.

Here are the 3 key metrics we recommend to effectively measure mid-to-end brand funnel performance in B2B.