Biopharma are on a journey to deliver true patient centricity. Improving HCP engagement and becoming more patient centric are two compementary shifts that take them from being product focussed to operating in a more customer focussed way. The challenges that HCPs face today mean that now, more than ever, biopharmaceutical organisations have a bigger role in supporting HCPs to improve outcomes for patients.
Find out more from Baringa’s experts at https://www.baringa.com/en/insights/biopharma-transformation/