Why do most brands look great, but sound terrible and what can you do about it

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Most brand owners are fighting to win customers, deepen loyalty and deposition their rivals – in less time, with smaller budgets and a sense that change is happening faster than ever before.

So, they’ve sweated the fine details of their visual identity to help their brand create impact. But often their brand voice is defined as just four adjectives on a page. When there are more channels than ever before – and consumers expect to be in dialogue with the brands they love – how can you define your brand’s tone of voice so that it’s just as powerful as your visual identity?

Is language really the fastest, cheapest, marketing tool you’re not using? In this fast-paced talk, speaker Chris West shows how all brand voices work on three levels, how you can define those levels and get everyone using the brand voice from day one.